Pallavi
Assistant Professor
Institute of Business Management
GLA University
India
Biography
Pallavi is Assistant Professor in Institute of Business Management of GLA University.
Research Interest
Business Management
Publications
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Sharma, Rishi Raj. and Pallavi.(2015), “Strategies To Counter The Financial Problems Faced By Manufacturing Sector In Punjab - An Empirical Study Of Micro, Small And Medium Enterprisesâ€, International Journal Of Advanced Research In Management And Social Sciences, ISSN: 2278- 6236, Volume 4 Issue 3, pp. no. 158-173.
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Pallavi. Sharma, Rishi Raj. And Kaushal, Arun.(2015), “Financial Mobile Advertisement Acceptance In 21st Centuryâ€, Emerging Trends and Technologies in Advertisement Management In 21st Century, Archers and Elevators Publishing House, ISBN: 978-93-83241-11-8, pp. no.60-68.
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Pallavi. and Sharma, Rishi Raj. (2015), “Evaluating the Impact of Advertisement on Buying Behavior: A study of Financial Service Sectorâ€, Pacific Business Review International, ISSN: 0974-438X, Vol. no 8, Issue no. 1, pp. no. 87-94.
