Seemant Kumar
Assistant Professor
Institute of Business Management
GLA University
India
Biography
Seemant Kumar is Assistant Professor in Institute of Business Management of GLA University.
Research Interest
Business Management
Publications
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Khandelwal, U.,Bajpai, N.,Tripathi,V.,& Yadav, Seemant,K.(2016),†Intention to Purchase Hybrid Cars in India : A Studyâ€,Indian Journal of Marketing,Vol.46, No.8,pp-37-50.
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Yadav, Seemant, K.,& Tripatihi, Vikas.(2014),†Market Orientation and SMEs Performance,†, Journal of Entrepreneurship & Management, Vol. 3, No.3,pp-27-34.
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Khandelwal, U.,& Yadav, Seemant,K.(2014),†Green Marketing and Sustainable Development: Marketing Professionals Attitude Towards Green Marketingâ€, International Journal of Marketing and Business Communication, Vol.3, NO.1,pp.1-8.
