Anees Ahmad
Assistant Professor
School of Business and Commerce
Glocal University
India
Biography
Anees Ahmad is currently working in Glocal University. His research work is on Brand Management, Consumer Behavior
Research Interest
His research interest is on Brand Management, consumer Behavior
Publications
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Ahmad, Anees, Thyagaraj (2015) Impact of brand personality on brand equity: The role of brand trust, brand attachment, and brand commitment. Indian Journal of Marketing 45: 14 – 26.
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Ahmad, Thyagaraj (2015) Consumer’s Intention to Purchase Green Brands: the Roles of Environmental Concern, Environmental Knowledge and Self Expressive Benefits. Current World Environment 10: 879-889.
