Dr Jasveen Kaur
Professor
Department of Economics & Business
Guru Nanak Dev University
India
Biography
DR JASVEEN KAUR is a Professor at Department of Economics & Business, Faculty of University Business School, Guru Nanak Dev University, Grand Trunk Road, Amritsar, Punjab, India.
Research Interest
Teaching interests are varied aspects of Marketing Management & Services Marketing Strategy and Customer Relationship Management (CRM) & Employee Relationship Management (ERM) and Business Communication. ï¶ Research interests are CRM & eCRM and ERM, Banking sector, Retail Management, Tourism & Hospitality Management.
