Khuman L. Rathod
Professor
DEPARTMENT OF COMMERCE & MANAGEMENT
Hemchandracharya North Gujarat University
India
Biography
Khuman L. Rathod is working as a professor in the department of commerce and management at Hemchandracharya North Gujarat University, India. He has completed his BE(Mech), MBA , Ph.D.
Research Interest
commerce and management
Publications
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Prajapati, Dr, Sandipkumar Girdharbhai, and Khuman L Rathod. "A Study on Key Success Factors of DTH Services in Selective Cities of Gujarat." (2013).
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Prajapati, Dr, Sandipkumar Girdharbhai, and Khuman L Rathod. "A Study on Attitude of Mobile Phone Users after Launch of Mobile Number Portability Option at Vadodara City." (2014).
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Rathod, Khuman L., Dharmesh D. Gadhavi, and Yupal S. Shukla. "Effect of cause-related marketing on corporate image and purchase intention: evidence from India." International Journal of Business and Emerging Markets 2 6.3 (2014): 230-246.
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Lamoria, Jayprakash B., and Khuman L. Rathod. "THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT."
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Prajapati, Dr, Sandipkumar Girdharbhai, and Khuman L Rathod. "A Study of Factors Affecting Consumer Preference and Satisfaction for Shopping from the Organized Retail Stores over Unorganized Retail Stores in Selected Cities of Gujarat Region." (2013).
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Prajapati, Dr, Sandipkumar Girdharbhai, and Khuman L Rathod. "A Study on Impulse Buying Behavior of College Students for Branded Apparels in Ahmedabad City." (2013).
