Mr. Himanshu Mahobia
Professor
MARKETING
IMS Unison University
India
Biography
Mr. Himanshu Mahobia submitted his Ph.D Thesis in the area of retail marketing. Mr. Mahobia qualified Rajasthan SET and has more than 13 years of teaching and industry experience. During this period, he has been associated with ICFAI, Amity University and Delhi Business School among others in academic positions. His industry experience includes working with Dainik Bhaskar and The Bank of Rajasthan Ltd. Mr. Mahobia’s research interests include consumer attitude, market segmentation and marketing analytics. He has two publications in national and four in international journals of repute and presented four papers in national conferences and two papers in international conferences.
Research Interest
MARKETING
