Mr. Shuvam Chatterjee
Professor
MARKETING
IMS Unison University
India
Biography
Mr. Shuvam is currently pursuing his Ph.D. from IIT ISM Dhanbad. He has 9 years of industry and teaching experience and was associated with IIM Calcutta, IISM Ranchi, Goenka College of Commerce & Business Administration and BBIT Kolkata. His research interest includes branding, service marketing and advertising. He has eight research publications in International and national journals. He has participated in several national and international conferences and Chaired two International Conference in Munich, Germany (2016) and Bangkok, Thailand (2014). He is also acting as a Reviewer for Journal of Brand Management (Palgrave MacMillan, UK) & International Journal of Doctoral Studies (IJDS
Research Interest
MARKETING
