Vivek Kumar Pathak
Associate Professor
GENERAL MANAGEMENT
IMS Unison University
India
Biography
Dr. Vivek Kumar Pathak holds his doctorate in Management from Faculty of Management Studies, Banaras Hindu University (BHU) and MBA (Marketing & HR) from Motilal Nehru Institute of Research & Business Administration (MONIRBA), University of Allahabad. He has been associated with International Institute of Health Management research (IIHMR), New Delhi. His research and teaching interests include Marketing, Consumer Behavior, Research Methods, Data Analytics and Principles of Management etc. He has published four research papers in national journals and seven in edited books, he has also presented eight papers in national and international seminars and conferences. Dr. Vivek has also been associated with several research projects funded by World Health Organization (WHO), Department of Science & Technology (DST-India) etc.
Research Interest
Marketing
