Parul Singh
Assistant Professor
Technology
Indian Institute of Foreign Trade
India
Biography
Parul is presently associated with Indian Institute of Foreign Trade as an Assistant Professor, Prior joining to IIFT, she was into corporate sector and was working with a leading business research firm. She was responsible for scoping of projects, conducting feasibility analysis, due diligence on research efforts, conducting quality checks on deliverables, handling research queries from clients, creating client ready documents, and other related activities. She has worked on projects catering to multiple industries (such as Telecommunications, Information Technology, Health care Services & Medical Equipments, Government, etc), and geographies.
Research Interest
IT Applications
Publications
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Presented a paper in National Marketing Conference organized by University School of Management Studies, GGSIPU.
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Presented a paper on Social Media in National Conference on Social Media and E-Marketing organized by Jaypee Business School, Noida.
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Singh, P. (2014). Social Media Crowdsourcing: Supporting User-Driven Innovation by Generating Ideas. International Journal of Online Marketing (IJOM), 4(2), 1-14.
