Ashis Mishra
Assistant Professor
Marketing
Indian Institute of Management Bangalore
India
Biography
PhD (Business Administration), Utkal University, Orissa, India Honours Diploma in Systems Management, NIIT, Cuttack, India MBA, Utkal University, Orissa, India BSc (Chemistry), Utkal University, Orissa, India
Research Interest
Dr. Mishra’s area of research involves Retail Productivity Analysis, Retail Atmospherics and Retail Consumer Behaviour. He has successfully developed and applied many quantitative models and business model frameworks in solving marketing-/retailing-related problems. He has published over 10 papers in various national and international journals of repute. His current projects include ‘A Dynamic Model for Forecasting in Indian Retail Sector’, ‘Store Atmospherics as a Tool for Retail Productivity’ and ‘Technographic Segmentation of Indian Retail Consumers’.
