Ashish Kumar
Visiting Faculty
Marketing
Indian Institute of Management Bangalore
India
Biography
Dr. Ashish Kumar has joined as visiting faculty in the Marketing Area. He is an Assistant Professor of Marketing at the Department of Marketing, Aalto University School of Business, Helsinki, Finland. His primary research area is topics in Digital Marketing. Specifically, he focuses on Social Media Marketing, Email Marketing, Multichannel Marketing, and Mobile Marketing. He is also interested in topics related to Health Marketing. In his research, he uses econometric methods to quantitatively model consumers’ online behaviour. He has published papers in academic journals such as Journal of Marketing, Information Systems Research, and Journal of Retailing. Prior to completing his PhD, he worked as Senior Engineer at MindTree Consulting, Bangalore.
Research Interest
His primary research area is topics in Digital Marketing. Specifically, he focuses on Social Media Marketing, Email Marketing, Multichannel Marketing, and Mobile Marketing.
