Jayaram S. Uparna
Professor
Marketing
Indian Institute of Management Bangalore
India
Biography
Jayaram S. Uparna is an Assistant Professor in Organizational Behavior & Human Resources Management at Indian Institute of Management Bangalore. His research is about entrepreneurship, emerging markets, network theory and big data. He studies small-scale entrepreneurs across the world, and how they exhibit, solicit and receive trust in cross-cultural settings.
Research Interest
Jayaram S. Uparna’s research is about entrepreneurship, emerging markets, network theory and big data. He studies small-scale entrepreneurs across the world, and how they exhibit, solicit and receive trust in cross-cultural settings. He is also interested in the antecedents of entrepreneurial decisions in hierarchical societies, and predictors of such endeavors. To infer this, he looks at data from millions of lenders and borrowers spread across 220 countries, using both quantitative and qualitative methodological techniques, as well as topic modeling and supervised text-classifiers to uncover patterns of behavior. He has published in entrepreneurship and computer science journals as well as authoring book chapters for Oxford handbooks. He is a member of the Academy of Management, and European Group for Organizational Studies.