Nagasimha Balakrishna Kanagal
Associate Professor
Marketing
Indian Institute of Management Bangalore
India
Biography
PhD, University of Texas at Dallas, USA MS, University of Texas at Dallas, USA MA, University of Texas at Dallas, USA PGDM, IIM Ahmedabad, India BE, Bangalore University, India
Research Interest
Professor Kanagal’s research interests are in the area of strategic marketing. This includes Customer and Market Analysis, Competitive Marketing Strategies, Customer Relationship and Value Management. His papers have been accepted at international and national conferences and he has published in international and domestic journals.
