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Ritu Tripathi

Professor
Marketing
Indian Institute of Management Bangalore
India

Biography

Ritu Tripathi received her Ph.D from the University of Illinois at Chicago in Social Psychology. Her research interests include culture and work motivation, cross-cultural psychology, and methodological issues in cross-cultural research. Specifically, Ritu’s research focuses on how the experience and expression of psychological phenomena such as achievement motivation, autonomy, and emotions, vary across diverse national cultures. She uses survey methods and social psychological experiments to explore her research problems. Her research is conducted among employees of multinational corporations, which makes the work relevant to developing culturally sensitive human resource management and organizational behavior practices in global work organizations. Ritu has published and presented her research in international peer-reviewed journals and conferences. She is currently serving as the Associate Editor of the South Asian Journal of Human Resource Management.

Research Interest

Ritu teaches her elective, Cross-Cultural Management, to PGP students at IIMB and to visiting exchange students, business executives and managers from foreign countries. She has taught short modules of this course to participants from companies such as Yahoo!, The European Aeronautic Defence and Space Company (EADS), Goldman Sachs, Atlas Copco, Stanley Black and Decker, and to visiting business students of HCL Paris. She also served as visiting faculty in the George Town-ESADE Global Executive MBA programme from 2012-2014 for the Indian module of the course.

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