S Ramesh Kumar
Professor
Indian Institute of Management Bengalore
Indian Institute of Management Bangalore
India
Biography
S Ramesh Kumar has a mix of industrial and teaching/research experience of over 35 years. His areas of interests are exploring the application of marketing/consumer behavior concepts to the Indian context.
Research Interest
Professor Ramesh Kumar’s research interests include Branding-Consumer Behavior Interface, Cultural Dimensions in Marketing, and Consumer Behavior-Digital Marketing Interface. Dr. Kumar has published a number of articles and case studies in reputed journals (national and international), business magazines, and business newspapers. His several international publications include papers, in refereed journals of repute, which are known both for their academic rigor and practice orientation. His co-authored papers on research / cases (on leading Indian brands across categories) have appeared inJournal of Integrated Marketing Communication, Journal of Brand Management, Ivey Business Journaland his co-authored papers/cases have been published in Marketing Review, Journal of Customer Behavior, Richard Ivey Business School’s case collection and IIMB case collection marketed by Harvard Business School.
