Srinivas Prakhya
Professor
Indian Institute of Management Bengalore
Indian Institute of Management Bangalore
India
Biography
PhD (Industrial Administration – Marketing), Tepper School of Business, Carnegie Mellon University, Pittsburgh, PA, USA MS (Industrial Administration), Tepper School of Business, Carnegie Mellon University, Pittsburgh, PA, USA PGDM, Indian Institute of Management Calcutta, India BTech (Civil Engineering), Indian Institute of Technology Madras, India
Research Interest
Srinivas Prakhya’s research interests include Econometric Models of Consumer Behaviour, Direct Marketing, Decisions under Uncertainty, and Brand Choice Models.
