Y L R Moorthi
Professor
Marketing
Indian Institute of Management Bangalore
India
Biography
PhD (Brand Management), Bharathidasan University, India MTech, IIT, Madras, India PGDM, IIM Bangalore, India
Research Interest
His research interest includes Marketing Strategy, Consumer, Industrial and Services Markets; Markets for Hi-tech Products and Branding. He was a visiting scholar at the Amos Tuck Business School, Dartmouth, US (an Ivy League School), during February-June 2002, pursuing collaborative research with Professor Kevin Lane Keller. He is currently actively involved in research on the impact of branding in different domains like IT and B2B marketing. His international publications include contributions to the Journal of Services Marketing, Business Horizons and Journal of Business-to-Business Marketing.
