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Dwarika Prasad Uniyal

Associate Professor & Assistant Dean Executive Edu
Marketing, Retailing, Consumer Behaviour, Social Media, Soci
Indian Institute of Management Kashipur
India

Biography

Dr Uniyal started his career as a Manager in a retail firm and learnt the basics of the business. After his corporate stint, he has been teaching at premier business schools in India and Middle East in various academic capacities. He was the Founding Dean (Academic) of Jindal Global Business School, O P Jindal Global University where he was instrumental in setting up a new business school. In an academic career spread over a decade and half, he served as faculty member in premier Business Schools like S P Jain Institute of Management and Research, Mumbai; SPJGSM, Dubai-Singapore (where as a founder faculty member he helped build the global business school in Dubai) and Mudra Institute of Communications, Ahmedabad (MICA). He launched two programmes at MICA namely PG Programme in Retail Communications Management (PGPRCM) and PG Programme in Communications for Executives (PGPCMX). He has also been a visiting faculty to many premier business schools like IIM Indore, SPJIMR, Mumbai, MICA, Ahmedabad, XIM Bhubeneswar, Nirma University, Ahmedabad, NID Ahmedabad, SPJGSM Dubai, etc.

Research Interest

For his research work, he has been awarded Distinguished Research Fellow as well as Young Global Scholar awards in the past. He has published widely in International Journals and is member of editorial and review boards of academic journals. Over the years he has been invited to deliver keynotes lectures and conduct workshops and corporate training programmes across US, UK, Middle East, Japan, China, South East Asia and India.

Publications

  • Uniyal D P, 2011, “An experimental study on the role of store benefit and information search by shoppers towards in-store communication”, Journal of Global Business Advancement, Inderscience, UK, Vol. 4, No. 3, 2011, Page 242-259

  • Uniyal D P and Sarkar Swagato, 2012 “Internationalization of retail businesses and can FDI redefine the retail environment in India?” A special report on FDI in Retailing, Jindal University Press, India.

  • Kabiraj Sajal and Uniyal D P, 2012, “A Co-evolutionary Model as a Collaborative Mechanism for the Business Exchange in the High Technology Industrial Value Chain” Jindal Journal of Business Research, Vol. 1, No. 2, December 2012, Page 193-207, Sage Publications

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