Rajat Sharma
Assistant Professor
Marketing
Indian Institute of Management Kashipur
India
Biography
Professor Rajat Sharma obtained his Fellowship in Management (PhD) from Indian Institute of Management (IIM), Bangalore. He received a postgraduate degree in Mathematics from the University of Jammu in 2003. He joined IIM Kashipur in October 2013 as assistant professor in Marketing. He previously worked as a lecturer of Mathematics in Jammu. He also served a stint at the J&K Bank as relationship manager. Prof. Sharma's doctoral research focuses on exploring the impact of personal values on sustainable consumption behavior of individuals. He is particularly interested in understanding consumption pattern of Indians and relate it to the key influencing variables, both internal and external. Another strand of research analyzes positive and negative of patient empowerment on the service authenticity of physicians.
Research Interest
His current and future research interest targets the analysis of the marketing consequences of the Internet and digital media on industries and markets. He is also on the board of a startup in the internet space as a senior advisor.
Publications
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Sharma, Rajat and Kiran Kumar, A.C. Exploring the measures defining online retail perceived service quality in India. Presented at the 2010 International Marketing Conference, MARCON at IIM, Calcutta.
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Sharma, Rajat and Chandwani, Rajesh. Exploring consumer behavior along PLC through the lens of diffusion of innovation. Presented at the 2010 International Marketing Conference, MARCON at IIM, Calcutta.
