Smarak Samarjeet
Visiting Assistant Professor of Communications
Communications
Indian Institute of Management Kashipur
India
Biography
Smarak Samarjeet holds an MBA in Marketing and HR from Utkal University, Odisha. He also has a Master of Arts degree in Mass Communication. He has submitted his Ph.D. thesis at Pondicherry University. He has taught courses such as Communication Theory, Online Journalism, Principles in Journalism, Advertising, Public Relations, and Development Communications at the Postgraduate level. He specializes in Digital Marketing, Social Media Marketing, Public Relations for Digital Media, Content Writing, Technical Writing, and Public Service Advertising (PSA).
Research Interest
His research interests include Political Economy of Media, Rhetoric Studies, Semiotics Studies, Film Studies, Advertising, Feminist Media Studies, Ideological Analysis, Sentiment Analysis etc.
Publications
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Samarjeet, S. Invest in Youth – It pays. The Hindu. June 9, 2013.http://www.thehindu.com/features/education/invest-in-youth-it-pays/article4794955.ece
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Samarjeet, S. Gendered Portrayal and Ideological Positioning in Television Commercials: A Case Study, in Das, M.Ed.), Emerging Business Trends and Marketing Strategy (pp. 92-129). 2014. New Delhi: S.K. Books.
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Samarjeet, S. and Nivedhitha, D. Creating Baby Consumers in Global Capitalism. Humanities Circle, Vol. 2,Issue 2, 2014, pp. 45-63.
