Somnath Chakrabarti
Associate Professor
Marketing
Indian Institute of Management Kashipur
India
Biography
Dr. Somnath Chakrabartihas teaching and research interests in consumer behaviour, marketing of services, international marketing and B2B marketing. He has done Bachelor of Engineering (B.E.) from REC (now NIT), Durgapur; MBA from College of Business, Oklahoma State University, Stillwater, USA (AACSB accredited College of Business inpublic research University in US) and Ph.D. from Department of Management Studies, IIT Delhi.
Research Interest
His research in consumer behaviour has also focused on understanding the purchase motivations, attitudes towards different product categories and the role of consumer innovativeness, personal influence related constructs and consumer evaluation attributes in the purchase process
