Anirban Som
Organizational Behavior & Human Resource Management
Indian Institute of Management Tiruchirappalli
India
Biography
Dr. Anirban Som has completed his PhD studies from Bond University, Australia. He did his M.Sc. (Business) from the National University of Singapore. He holds an MBA degree from the ICFAI Business School (Hyderabad campus), India. He had worked at HCL Infinet Ltd, India after his MBA studies. He has published research articles in reputed journals like the International Journal of Research in Marketing (IJRM), Australasian Marketing Journal and has presented papers in various top international conferences like the Australia & New Zealand Marketing Academy Conference, European Association for Consumer Research conference, MARCON 2014 / 2016 - IIM Calcutta, Association for Consumer Research (ACR) Asia Pacific Conference, 2015. Anirban is currently a lecturer at IIM Trichy for doctoral and MBA level courses in the marketing area. Anirban has received various scholarships and awards. He won a Dean’s scholarship at Bond University and also received an AUD$5000 research grant for research excellence at Bond University. He was awarded the NUS Research scholarship for his Master’s studies at the National University of Singapore. Anirban likes interacting with people and is an avid follower of games like cricket, soccer and table tennis.
Research Interest
Marketing
Publications
-
Som, Anirban. “Goal Progress, Goal Commitment and Goal Inconsistent Behavior -Effect Revisited.†Academy of Taiwan Business Management Review 11 no. 4 (2015): 52-59.
-
Som, Anirban. "The joint effects of regulatory focus and argument strength of product related information on choice behaviour." Australasian Marketing Journal (Elsevier) 24.3 (2016): 226-237. (Ranking as per ABDC list is ‘B’).Number of views: 161 as per Stats-Mendeley. Cited by Dr.Vikram Venkateswaran, Marketing Leader for Digital Business, NTT Data Services, in his blog article (http://www.desibrandstrategy.com/consumer-behavior-study-indicates-strong-regulatory-focus-needs-strong-messaging/).
-
Som, Anirban, and Yih Hwai Lee. "The joint effects of choice assortment and regulatory focus on choice behavior." International Journal of Research in Marketing (Elsevier) 29.2 (2012): 202-209. (Ranking as per ABDC list is ‘A*’). Number of Citations - 8 and number of views - 1696 as per Stats-Mendeley, Number of citations - 11 as per Google Scholar.
