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Apoorv Khare


Organizational Behavior & Human Resource Management
Indian Institute of Management Tiruchirappalli
India

Biography

Apoorv Khare is a Fellow of Indian Institute of Management Calcutta. He holds a bachelor degree in Pharmaceutical Sciences from Dr. H. S. Gaur University, Sagar, MP. He did his MBA from Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore, MP. Apoorv carries an overall work experience of 8 years in Pharmaceutical and Banking sectors in various roles in Sales and Marketing. He has also taught at IIM Bangalore and XIM Bhubaneswar as visiting faculty.

Research Interest

His broad research interests lie in Critical Marketing and Consumer Culture Theory. His teaching interests are in the area of Marketing to the BOP consumers and Socio-cultural aspects of consumption behavior. 

Publications

  • Khare, Apoorv and Rohit Varman. 2016. “Kafkaesque Institutions at the Base of the Pyramid” Journal of Marketing Management, Volume 32 No. 17-18: pp. 1619-1646.

  • Baker, Stacey M., Gregory Bartholomew, Aronté Bennett, Samantha Cross, Akon Ekpo, Geraldine Rosa Henderson, Martina Hutton, J.P. James, Apoorv Khare, Abhijit Roy, Tony Stovall, and Charles Ray Taylor. 2016. "Omission & Commission as Marketplace Trauma." Journal of Public Policy and Marketing, Vol. 35, No. 2, pp. 280-291.

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