Arundhati Bhattacharyya
Professor
Department of Marketing
Indian Institute of Management Udaipur
India
Biography
Ph.D.(2016)-Schulich School of Business, Toronto, Canada Marketing
Research Interest
Consumer behaviour (specifically consumer trust and loyalty under uncertain/ambiguous/liminal conditions); radical technology effects on consumer perceptions; advertising and promotions; branding; consumer culture; subsistence markets; critical theory and qualitative research methods.
