Cedric Serpes
Professor
Department of Marketing
Indian Institute of Management Udaipur
India
Biography
BA Litt (Hons.) - St. Xavier's College, Mumbai. Master of Science (MS Communications) - University of Louisiana. Roughly 25 years in the field of Advertising in India and SE Asia. Some top agencies worked in: LOWE LINTAS, Chennai and Kolkatta, Frank Simoes Advtg, Mumbai, Clarion-McCann Advertising, Mumbai, ULKA-BBDO, Mumbai, Chaitra-Leo Burnett, Mumbai, Ace-Daytons and O2 Advertising, Singapore, Grey Group, Singapore, Euro-RSCG, Kuala Lumpur, Malaysia.
Research Interest
Marketing
