Patrali Chakrabarty
Professor
Department of Mareketing
Indian Institute of Management Udaipur
India
Biography
With Bibek Banerjee "Plot Extension in Advertising: Behind Parodies and Sequels" http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2757553 With Devanath Tirupati, "The Paradox of Comparative Advertising: Competing head-on while (Burning) less Money" http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2756345 "Deflections in Ad Messages: Diagnosing Noise in Advertisements" With Manaswini Bhalla and Sreelata Jonnalagedda, "Heard You but Don't Know You: Targeting Using WOM" "Smart Predictions via Smart-Tagging - Introducing a Revenue Forecasting Model for Products with Short shelf life" "Consumption and Altruism – Purchase Decisions in Context of Products that are Directly Attributed to a Social Cause"
Research Interest
Cognitive Consumer Psychology Competitive Advertising Strategies in the Marketplace Noise in Advertising Cause Marketing
