Subhadip Roy
Professor
Department of Marketing
Indian Institute of Management Udaipur
India
Biography
Doctor of Philosophy, ICFAI University, Dehradun, 2009, August, 2004 – May, 2009 Masters of Business Management, 2003, University of Calcutta Bachelor of Science, 2001, Asutosh College/University of Calcutta
Research Interest
Brand Management, Advertising, Marketing Strategy, Marketing Research, Qualitative Research.