Subhash Jha
Professor
Department of Marketing
Indian Institute of Management Udaipur
India
Biography
PhD, IBS-Hyderabad, IFHE University, India, 2013 MBA, Patna University, Patna, India, 2006 BA (English Hons), Magadh University, Gaya, India, 2003
Research Interest
General: Role of extrinsic and intrinsic cues in goods and service evaluation Specialties: Haptic information processing, service loyalty model, advertised reference pricing.
