Srabanthi Mukharjee
Management
Indian Institute of Technology (IIT) Kharagpur
India
Biography
Around 14 years of total teaching experience in several premiere institutions (including Indian Institute of Technology Kharagpur, Indian Institute of Management Indore, Indian Institute of Social Welfare and Business Management, Kolkata and Indian Institute of Engineering, Science and Technology, Shibpur) out of which 6 years in the Assistant Professor Level.
Research Interest
Consumer Behaviour -Brand Management and Consumer Based Brand Equity - Marketing to the Bottom of the Pyramid - Service Quality Measurement - Rural Marketing -Tourism/ Medical tourism - Social Media Marketing - Quality in Health care and Higher Education.
