Srabanti Mukherjee
Assistant Professor
Vinod Gupta School of Management
Indian Institute of Technology Kharagpur
India
Biography
Srabanti Mukherjee is an professor in the Vinod Gupta School of Management at Indian institute of Technology Kharagpur.
Research Interest
Consumer Behavior Social Media Marketing [eWOM] Services Marketing Healthcare and Higher Education Bottom of Pyramid and Rural Marketing
Publications
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Ethical Dimension of Customer Based Brand Equity by Datta B., Mukherjee S. International Journal of Business Excellence Forthcoming - (2017)
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ix Sigma Analyses for Quality Improvement in Universities in North-East India by Das P., Mukherjee S. Journal of Total Quality Management and Business Excellence 28(7-8) 765-781 (2017)
