Prof. Monika Prakash
Professor
Business Studies
Indian Institute of Tourism and Travel Management
India
Biography
I am presently serving as Associate Professor of Business Studies at Indian Institute of Travel and Tourism and Management (IITTM), Gwalior since May, 2010. IITTM is an organization of Ministry of Tourism, Government of India. Responsibilities include teaching post graduate students. I am the Chairperson for PGDM (Services) Programme. Administrative responsibilities include Examination centre superintendence and liaison with AICTE. I also lecture at various training programmes of the institute.
Research Interest
Teaching interests at present include Business Strategy, Organizational Behaviour, Consumer Behaviour and Human Resources Management.
Publications
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Kaurav, R. P. S., Prakash, M. and Singh, H. P. (2012). Incorporating Word–of-Mouth Sources for Marketing of Services: A Study of Tourism Services in Dash, S. K., Prakash, S., and Prakash G. (eds.), Contemporary Issues in Services Marketing-Challenges for 21st Century, pp. 593- 602, New Delhi: Global Research Publication. [ISBN: 978-81-89630-44-7]
