Sudhir Voleti
Assistant Professor
Marketing
Indian School of Business
India
Biography
Professor Voleti is an Assistant professor with the Marketing Area at the ISB. Previously, he worked in the industry in different capacities as a management consultant and a software analyst. Professor Voleti’s research focuses on combining data with econometric and statistical methods to explain phenomena of marketing interest such as evolution in the equity of brands across time, valuation of brands using secondary sales data, the sales impact of geographic and abstract distances between products and markets and the performance, productivity and benchmarking of salesforce organisations.
Research Interest
combining data with econometric and statistical methods to explain phenomena of marketing interest
Publications
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Voleti, Sudhir. (Forthcoming) "A Multimarket Analysis of Inter-dependent Consumer Response Sensitivities", Review Of Marketing Science
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Voleti, Sudhir.,Kopalle, Praveen K.,Gangwar, Manish. (Forthcoming) "Why the Dynamics of Competition Matter for Category Profitability", Journal Of Marketing
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Voleti, Sudhir.,Dr. Seenu Srinivasan, Dr. Pulak Ghosh. (Forthcoming) "An Approach to Improve the Predictive power of Choice - Based Conjoint Analysis", International Journal Of Research In Marketing
