Aftab Alam
Professor
Commerce and Business Management
Integral University
India
Biography
He has obtained his Masters, M.Com and M.Phil from Aligarh Muslim University and has his MBA from Algappa University,Tamilnadu. In addition he has his PG Diploma in Travel & Tourism Management from FCI (Aligarh)Ministry of Tourism,Govt. Of India, New Delhi. For his higher education he has completed his Ph.D. in Business Administration from,Texas US. In addition he is having his Post doctoral from AIU from US in the area of ‘Human Resources Management
Research Interest
Marketing Communication , Promotion Planning , Consumer Behavior in Retail Context , Sales and Distribution Management in Rural Markets , Social Entrepreneurship
Publications
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“Rural Marketing†in Pranajana Vol.7 No. I Jan—June'2004.
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“Service Positioning – A New Approach.†An online magazine E-Mat Nov-Feb, 2003 vol.1 No.3 Faculty of Engineering & Technology, Jamia Millia Islamia, New Delh-110025.
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“Building Brand in Multimedia Age†The Pranajna Vol 6.II July-Dec’2002
