Asma Farooque
Junior Associate Professor -HOD
Commerce and Business Management
Integral University
India
Biography
She is having Academic experience – 9 yrs and Industry Experience - 1.5 yrs. She Worked as Head of the Department from 13th October 2011 till 10th September2012. Worked as Assistant Professor from July 2010 –September 2011 Department of Business Management, Faculty of Management & Research Integral University, Kursi Road, Lucknow
Research Interest
Advertising, Retailing in India and Emerging laws in Business world.
Publications
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An Analytical Study on Scheme of Concessions For Exporters In India-A tool for export led growth†published in International Journal of Management and Social Sciences Research, ISSN: 2319-4421Vol.3, No. 9, SJ Impact Factor – 3.212,September 2014 Issue.
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Role of ASCI In Regulating Advertisement Content In Recent Business Scenario –A Conceptual Study published in International Journal of Retailing & Rural Business Perspectives; ISSN: 2279-0934 (P) ISSN: 2279-0942 (O); If-2012: 3.735, If-2013: 5.020, April- June 2014 Issue.
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“A Conceptual Study on The Role of Advertising at Global Level†published in Talash a Research Magazine -Bi annual, ISSN 2319-8427, Nov 2014-April 2015 Issue.
