Gaurav Bisaria
Assistant Professor
Commerce and Business Management
Integral University
India
Biography
He is working with Integral University, Lucknow in the Department of Business Management as Assistant Professor since July 2009 till date
Research Interest
Marketing Management, Research Methodology
Publications
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A comparative study of TV & Internet advertising in the context of informativeness parameter†in Asian Journal of Research in Business Economics and Management-A journal of Asian Research Consortium. Volume 4, Number 3, March 2014 page 479-487. (ISSN -2249-7307).
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“A comparative study of TV & Internet advertising in the context of attention parameter†in Radix International Journal of Economics & Business Management-A journal of Radix International Educational & Research Consortium. Volume 3, Issue 2, February 2014. (ISSN -2277-1018)
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“An analytical study Of Stress Management on executives in Lucknow city and new perspectives for understanding stress in organizational context†in nternational Journal of LEX et Scientia of University of Bucharest, Romania (Nr. XV Vol. 1\2008).
