Dr. Sandeep Srivastava
Professor & HOD
Humanities & Social Sciences
Jaypee University of Engineering & Technology
India
Biography
Dr. Sandeep Srivastava has completed his Masters in Business Administration with specialization in marketing in 2001 from Kanpur University. He has completed his Ph.D. in marketing from ABV-Indian Institute of Information Technology and Management, Gwalior. The title of his research was "Designing customer centric new product development process". He has eleven years of teaching experience that include teaching in ABV-IIIIM Gwalior, Jaipuria Institute of Management Lucknow, Jaypee University of Information Technology Solan and LMT-SOM Thapar University,Patiala as guest faculty. He has been working in the area of Marketing, in which he has been studying Innovation, new product development, project management techniques etc. He has also been working in the area of consumer behaviour and competency mapping. His research interest includes new product development process and innovation management and consumer behaviour.
Research Interest
Consumer behaviour, new product development, innovation management
Publications
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Prateek Pandey, Shishir Kumar, and Sandeep Shrivastav. (2014). “A unified strategy for forecasting of a new productâ€, Decision, vol. 41, issue 4, December 2014, pp. 411-424. http://link.springer.com/article/10.1007/s40622-014-0065-x
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Sandeep Arya and Sandeep Srivastava, (2015). “Effects of user’s primary need on relationship between e-loyalty and its antecedentsâ€, Decision,DOI 10.1007/s40622-015-0103-3,published online 03 September,2015, Springer publication
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Vikram singh Chohan and Sandeep Srivastava, (2015). “HR Competency Modeling:An Empirical Study in Indian It Sectorâ€, International Journal of Human Resources, Vol 4, June-July 2015
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Shekhar Singh & Sandeep Srivastava, “The effect of shopping platform and product type on antecedents of online consumer behaviour – A proposed frameworkâ€, IOSR Journal Of Humanities And Social Science (IOSR-JHSS), Volume 22, Issue 6, Ver. 3 (June. 2017) PP 73-83
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Sanjeev pandey and Sandeep Srivastava (2016), “Antecedents of Customer Purchase Intentionâ€, IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 18, Issue 10. Ver. III (October. 2016), PP 55-82
