Dr. Anupriya Kaur
Associate Professor and Head
Department Of Humanities and Social Sciences
Jaypee University of Information Technology
India
Biography
Dr Anupriya Kaur commenced a career in academics with apprenticeship at Department of Business Management at Guru Jambheshwar University of Science and Technology, Hisar. Thereafter, she served as faculty at management institutes in Delhi before joining Department of Humanities and Social Sciences at Jaypee University of Information Technology, Waknaghat in 2004. She has been teaching courses like project management, entrepreneurship development and research methodology. Her research interests include Service Marketing, Consumer Behavior, Internet marketing .
Research Interest
Service Marketing, Consumer Behavior, Internet marketing
Publications
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Chauhan, Anupriya Kaur, Y. Medury (2014). Evaluating Domestic Tourists� Importance for Information Sources across Selected Destinations in India. The international Journal of Business & Management, 2 (12), 141-145
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Bansal, Anupriya Kaur, A. Aggarwal (2014). Big Data Explosion: insights for new age managers. International Journal of Scientific & Engineering Research, 5 (5), 7-11
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A.N. Khan, Anupriya Kaur, R.K. Khar, S. Khanam (2015). Medicine Prescribing Preference and Patient Adherence: Perspectives of Indian Medical Practitioners. Journal of Young Pharmacists , 7 (4), 446-454
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Anupriya Kaur, Chauhan A., Medury Y. (2016). Destination Image of Indian Tourism Destinations: an evaluation using correspondence analysis. Asia Pacific Journal of Marketing and Logistics; Emerald Publishing Limited, 28 (3), 499-524
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Anupriya Kaur, Chauhan A., Medury Y. (2016). Destination Image: scale validation and measurement invariance analysis. International Journal of Leisure and Tourism Marketing, 5 (1), 4-25
