Ganesh Dash

Biography

Born and raised in Southern Odisha, Dr. Ganesh Dash is a Gold medalist in M.B.A. from Berhampur University, Odisha with marketing as a core subject. For a brief period, Ganesh worked with ICICI Home Finance Ltd. Then he topped the All India Entrance for Ph.D. program in D.M.S.-S.O.M., Pondicherry Central University, Puducherry and enrolled for Full-Time. In 2012, he was awarded the Ph.D. in Management with commendations. The topic for his Ph.D. was “ Services Marketing Mix – A Comparative Study of the Perceptions of Buyers and Sellers of Life Insurance Products in South Odisha”. He has a total of 9 years of academic as well as industrial experience. Before joining IM, JK Lakshmipat University, he was associated with F.M.S., Mody University. He has developed a penchant for both services marketing & marketing papers with basic statistics and research methodology. He has presented more than 28 research papers in national and international seminars and conferences out of which 16 papers got published.

Research Interest

Marketing analytics, data mining, data ware housing (SPSS, AMOS, LISREL, Python).