Prof. Manjula Choudhary
Professor
Department of Tourism & Hotel Management
Kurukshetra University
India
Biography
She specializes in Tourism Marketing, Tourist Behaviour and Business Communication. Her research work includes books, articles in academic journals, op-ed, articles, industry knowledge papers; reports and projects for Government of India and different state Governments. She is academic member in tourism of Strategic Communication Laboratories (SCL) and the Behavioural Dynamics Institute (BDI), United Kingdom. She has been member of National Tourism Advisory Committee (NTAC) of Ministry of Tourism, Govt. of India; Member, working group on Tourism (Human Resource Development) for 12th five year plan and; Advisory Committee on preparation of 2nd Tourism Satellite Accounts for India, 2011-2012. She is on the board of a number of universities and other academic institutes. She is on the editorial board of many national and international journals. She has been Director of Indian Institute of Tourism and Travel Management (IITTM) for four years under Ministry of Tourism, Government of India between March 2010 and March 2014. Under her leadership IITTM got the award for best tourism institute in the country from FICCI in 2014. She was honoured by Tourism Industry for her contribution to travel and tourism education in thought leadership meet ‘Ayaanat’. She is also advisor to travel companies.
Research Interest
Communication Marketing Tourist behaviour
Publications
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M Chaudhary, RK Raman. Destination Image Framework for Buddhist Circuit in India. Journal of Tourism. 2016; 17(1):13.
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M Chaudhary, D Srivastava. Corporate Governance and Corporate Social Responsibility Practices- a study of selcted listed hotels in India. Journal of Tourism. 2015 Dec; 16(2):63-76.
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Chaudhary M, Agarwal A. Medical Tourism in National Capital Region India: Perspectives of Medical Service Providers. Journal of Management and Social research. 2014 Jul; 7(2):35-42.
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M Chaudhary, R Lama. Community Based Tourism Development in Sikkim of India—A Study of Darap and Pastanga Villages. Transnational Corporations Review. 2014 Sep; 6(3):228-237.
