Ruchi Arora
Business and Management
Maharshi Dayanand University
India
Biography
Dr. Ruchi Arora is currently working as a Assistant Professor in the Department of Business and Management, Maharshi Dayanand University , India. His research interests includes Business and Management. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. Ruchi Arora is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Business and Management.
Research Interest
Business and Management
Publications
-
“Strategic Customer Relationship Management through E-CRM†Journal of Advances and Scholarly Researches in Allied Education Vol VIII Issue No.XVI OCT 2014 ISSN 2230-7540
-
“Analytical study on consumer perception factors on consumer behavior†Journal of Advances and Scholarly Researches in Allied Education Vol X Issue No.XIX July 2015 ISSN 2230-7540
-
Impact of Customer Responsiveness Strategies on Client Retention and Profitability†in the edited book Sustainability Issues and Perspectives published by Bharti Publications
