Amit Bhadra
Dean
Commerce
Narsee Monjee Institute of Management and Higher Studies
India
Biography
Dr. Amit Bhadra is affiliated to Commerce, Narsee Monjee Institute of Management and Higher Studies. Dr. Amit Bhadra is currently providing services as Dean. Dr. Amit Bhadra has authored and co-authored multiple peer-reviewed scientific papers and presented works at many national and International conferences. Dr. Amit Bhadra contributions have acclaimed recognition from honourable subject experts around the world. Dr. Amit Bhadra is actively associated with different societies and academies. Dr. Amit Bhadra academic career is decorated with several reputed awards has 37 years of experience. Dr. Amit Bhadra research interests include Services Management, Brand Management, Sales Promotion.
Research Interest
Services Management, Brand Management, Sales Promotion.
Publications
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Bhadra, A. Sivaramakrishnan, S. (2015). Do strong brands need sales promotions? An experimental study, SMART Journal of Business Management Studies. Volume 11, Issue 1
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Bhadra, A. Sivaramakrishnan, S. (2015) Creating New Value at the Bottom of the Pyramid, SS International Journal of Business and Management Research. Volume 5, Issue 1
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Bhadra, A. (2015) Relative Strength of Factors Influencing Customer Loyalty in the Automobile Service Industry: A Study. SMART Journal of Business Management Studies Vol.11_Issue No_02,
