Anshul Garg

Biography

Anshul Garg has 7 years of experience in both industry and academically. She has worked as a Research and Academic Associate at Indian Institute of Management Indore and S.P. Jain Institute of Management and Research, Mumbai in the area of Strategic Management and Marketing Management. She has co-authored several research papers and presented them in National and International Conferences. She has teaching experience as full-time and visiting faculty in prestigious management institutes of Indore and taught subjects like Advertising and Sales Promotion, Marketing Management, Marketing Research, effectively. Along with academic experience she also possesses corporate experience by serving central India's leading adverting agency in client servicing department. Having done an MBA from International Institute of Professional Studies Indore in Advertising & Public Relations with distinction, she has an excellent academic record backed with profuse experience of advertising sphere. Her research interests are Brand Management, Strategic Management for Small Scale Industries,  Indian Retail Scenario with special reference to unorganized retail sector, Integrated Marketing Communication

Research Interest

Brand Management, Strategic Management for Small Scale Industries, Indian Retail Scenario with special reference to unorganized retail sector, Integrated Marketing Communication