Dr. G Radhakrishna
Associate Professor
Business Management
Narsee Monjee Institute of Management and Higher Studies
India
Biography
Dr G Radha Krishna is PhD in Management; specialized in Marketing with graduation In Engineering in Electronics & Communication. He is having work experience of 23 years, 18years in Teaching & Research with 5yrs in Industry as Marketing Manager. He worked for various nationally reputed institute such as, BITS, Pilani and T.A . Pai Management Institute as Faculty Member. He published around 28 articles, Research papers in Various National, International Journals. He is a recognized as PhD Supervisor and guiding 9 PhD students in Osmania University Hyderabad and also DAC Member(Doctoral Academic Committee Member) guiding 5 students for IFHE University. He edited 15 books in area of marketing a few to mentioned are Consumer Behavior, Promotions of Tourism, Chinese Marketing, Dubai Economic Insights, and Marketing of Insurance Services. He written 5 case studies one of them published in ECCH, European Case clearing House. He also presented 27 papers in various National & International Conferences, also chaired session of Conferences of national stature. He conducted 6 FDP’s ON case Pedagogy and Simulations for Different B-school’s Faculty Members at national level.
Research Interest
Marketing
Publications
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Sarkar A, Krishna GR, Rao KS. Brand desire and brand jealousy: Routes to persuasion. The Marketing Review. 2014 Oct 31;14(3):265-78.
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Roy S, Radhakrishna G. Protectionism or Open market-A 5/20 rule dilemma. Imperial Journal of Interdisciplinary Research. 2016 Oct 1;2(11).
