N BarnabasÂ
Associate Professor
Business Management
Narsee Monjee Institute of Management and Higher Studies
India
Biography
Dr. N Barnabas is affiliated to Business Management, Narsee Monjee Institute of Management and Higher Studies. Dr. N Barnabas is currently providing services as Associate Professor. Dr. N Barnabas has published numerous publications in various national and international peer-reviewed journals and presented scientific papers across the world. Because of the active association with different societies and academies as well as the contributions, Dr. N Barnabas is been recognized by the subject experts around the world. Dr. N Barnabas contributions are appreciated by various reputed awards. Dr. N Barnabas clinical and scientific research interests include Marketing Management, Consumer Behavior, Services Management, Marketing Strategy.
Research Interest
Marketing Management, Consumer Behavior, Services Management, Marketing Strategy
Publications
-
N Barnabas, Nandakumar Mekoth. Landscape Resorts – Case study published by South Asian Journal of Management Research (2011)
-
N Barnabas, Nandakumar Mekoth. “Autonomy, Market Orientation and Performance in Indian Retail Banking†– Research paper accepted for publication in Asia Pacific Journal of Marketing and Logistics (2010)
-
N Barnabas. “Nestle Purelife: Marketing Bottled Waterâ€- A case study published in a book of select management cases (2008)
