B.senthil Arasu
Professor
Management Studies
National Institute of Technology, Tiruchirappalli
India
Biography
Dr. B. Senthil Arasu, basically an Electronics and Communication Engineer completed his master’s in Business Administration and then his doctorate in the area of stock price behavior. Has a total experience of twenty one years, of which a considerabl e period of time was spent in the industry. Worked as an equity research analyst and then switched to academics. He has a rich academics experience, currently working as an Associate Professor at National Institute of Technology, Trichy. Offering a variety of electives like Business analysis and IT consulting in Capital Market, Financial Risk Analytics, and Personal Finance etc. he also held the post of Associate Dean (Institute Development).
Research Interest
Finance
Publications
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Thamaraiselvan N, Arasu BS, Stephen G, Inbaraj JD. Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements. Media Watch. 2017;8(3):311-26.
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Balasubramanian SA, Balasubramanian SA, Lathabhavan R, Lathabhavan R. Women’s glass ceiling beliefs predict work engagement and burnout. Journal of Management Development. 2017 Oct 9;36(9):1125-36.
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Lathabhavan R, Lathabhavan R, Balasubramanian SA, Balasubramanian SA. Glass Ceiling and women employees in Asian organizations: a tri-decadal review. Asia-Pacific Journal of Business Administration. 2017 Sep 4;9(3):232-46.
