G. Muruganantham
Assistant Professor
Management Studies
National Institute of Technology, Tiruchirappalli
India
Biography
Dr. G. Muruganantham has completed his Ph.D. in 2009 from Alagappa University in Celebrity Endorsement. He has three years of corporate experience in Cipla Ltd. and Dabur India Ltd. His areas of specialization include Marketing and General Management and his teaching interests include Marketing Management, Consumer Behaviour, Advertising Management, Brand Management and Total Quality Management. He has published various research papers in renowned journals and international conferences.
Research Interest
Marketing
