N.thamaraiselvan
Associate Professors
Management Studies
National Institute of Technology, Tiruchirappalli
India
Biography
Dr. Thamaraiselvan Natarajan PhD has a vast academic contribution and administrative acumen over two decades. He is a meticulous person possessing 22 years of academic and industrial experience. He is a passionate academician with incessant drive to contribute the best to educational community by discovering innovative pedagogical techniques in the teaching learning process. His area of specialization are Services Marketing, Marketing metrics and Strategy Marketing and his active commitment to research made him to publish more than 50 articles in referred journals. He is an erudite researcher with publications in peer reviewed national and international journals. He has fetched 14 awards from MMA, Bloomberg UTV, ABP and Star News for the department during his tenure as the Head of the Department. He has earned many credentials by conducting a number of workshops and Faculty Development Programmes. He also served as a resource person in training programmes conducted by TREC-STEP and BHELSSIA to his credit. He is an enterprising administrator with leadership skills who use the right blend of responsibility and authority to achieve managerial excellence.
Research Interest
Marketing
Publications
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Thamaraiselvan N, Arasu BS, Inbaraj JD. Role of celebrity in cause related marketing. International Review on Public and Nonprofit Marketing. 2017:1-7.
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Natarajan T, Balasubramanian SA, Kasilingam DL. Understanding the intention to use mobile shopping applications and its influence on price sensitivity. Journal of Retailing and Consumer Services. 2017 Jul 31;37:8-22.
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Thamaraiselvan N, Arasu BS, Stephen G, Inbaraj JD. Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements. Media Watch. 2017;8(3):311-26.
