V.j.sivakumar

Biography

Dr. V.J. Sivakumar is teaching Marketing Management specialization subjects for MBA students in the Department of Management Studies, National Institute of Technology, Tiruchirappalli – 620 015, Tamil Nadu, India. Has vast experience in the industry at Crompton Greaves, Videocon, BPL and Solidaire blue chip companies and also in academics at Great Lakes Institute of Management as Program Director and Associate Professor and as Assistant Professor at Loyola Institute of Business Administration, Chennai. He completed his doctorate from the Department of Management Studies at Anna University, Chennai in the area of Customer Relationship Management in Banking industry. He completed his M.B.A. and M.Sc. Physics from Bharathidasan University, Tiruchirappalli. His articles are published in many international and national journals and has presented papers in several international conferences and nine national conferences.

Research Interest

Marketing