Dr. Meeta Amar Munshi
Assistant Professor
Business and Management
Nirma University of Science and Technology
India
Biography
Dr. Munshi has over 20 years of experience in academics and corporate. She entered the corporate world as a client servicing executive in one of the leading advertising agencies in India. She joined academics as faculty in the marketing area. She has been teaching courses like Marketing Management, Consumer Behaviour, Integrated Marketing Communications and Strategic Brand Management. She earned her Ph.D. based on a thesis titled ‘A Study of Product Placement in the Context of India with Special Reference to Hindi Movies And TV Serials’. She has presented and published papers in various international conferences. Her current research activity includes studies on culture, consumption and media.
Research Interest
Integrated Marketing Communication, Consumer Behavior, Cinema Studies
Publications
-
Understanding consumer reactions towards product placements in movies
-
Social Impact of Product Placement Practice in Hindi Movies
-
Cultural Impact of Movies on Indian Consumers
