Dr. Prabhat Kumar Yadav
Sr. Associate Professor
Business and Management
Nirma University of Science and Technology
India
Biography
Dr. Prabhat Kumar Yadav has about sixteen years of experience in management teaching. His current teaching interests include Business-to-Business marketing, Internet marketing and marketing management.His research interest is in B2B relationships, online buyer behavior, and e-Business strategies. He has been visiting faculty for the course on Internet Marketing for the EEPM programme of IIM Kozhikode. He also taught B2B Pricing strategy and B2B marketing at IIFT Delhi and IIFT Kolkata respectively as visiting faculty. He was a visiting scholar at Digital Management Center of Han Yang University, Seoul, South Korea in 2002. He was also awarded NET-JRF in management by UGC in 1997. He has attended various National and International conferences and presented papers. He is actively involved in various Management Development Programmes and Training Programmes for various organizations like L&T e-ES, Indalco, Cadila, Zydus Cadila, ONGC, and GHCL etc. He also visited a few leading Universities and Fortune 500 companies in United States of America. Current Activities : Chairman- Marketing Area
Research Interest
B2B Marketing, e-Business
Publications
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Cognitive Innovativeness, Social Efficacy and User-Value: Explicating the Antecedents in the Presence of Trust as Moderator
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Towards a research model of Dynamic Capabilities and firm innovativeness- The role of absorptive capacity and strategic innovation of firms
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New Age Marketing: Emerging Realities
